Buying art can be a daunting experience – from the limitless choice available to intimidating price tags. Bleur solo founder Aurelia Islimye experienced this first-hand while looking to make her first art purchase for her home. Feeling pressured to know what she was looking for when venturing into physical art galleries, she turned to online platforms but was overwhelmed by the number of options and the lack of human connection to the artists and artworks. That’s how Bleur was born, a camera in hand recording artists telling their stories.

As a female-led art gallery and label, we actively seek out underrepresented artists with high potential and support a diverse roster of emerging artists. By hand-picking the most promising undiscovered emerging artists on the scene, we allow art buyers to not only invest in original art early in an artist’s journey but also the talent behind the artwork.