Born in 2019 in South London, Bleur is an indie art gallery with a strong focus on emerging talent. Our mission is to bring affordable fine art to modern lifestyles. People and especially younger generations have become increasingly disconnected from the art world. By redefining art as a lived experience of the many, we are pioneering new ways of bringing fine art closer to the people and democratising access to the arts.

As an artist-first gallery designed to champion emerging voices, we take a unique standpoint: we use the power of digital content to demystify fine art and give our artists a platform to drive change. By hand-picking the most promising undiscovered emerging artists on the scene, we allow art-seekers to not only invest in original pieces at an affordable price, but also the talent behind the artwork.

At the heart of what we do is a strong commitment to tackling two issues in the art world: the lack of diversity in an elitist white cis-male dominated industry and the need for more environmental consciousness in packaging and art materials. As a female-led indie art gallery, we actively seek out underrepresented artists with high potential and support a diverse roster of emerging artists.

Aurelia Islimye
CEO & Founder
Emmanuel Unaji
Artistic Director
Gregory Davies
Creative Director
Eva Merendes
Director of Creative Projects


Buying art can be a daunting experience – from the limitless choice available to intimidating price tags. Bleur solo founder Aurelia Islimye experienced this first-hand while looking to make her first art purchase for her home. Overwhelmed by the number of online platforms and feeling pressured to know what she was looking for when venturing into physical art galleries, she ended up buying a couple of cheap mass-produced prints online. Then she realised that the emerging artists she had been looking for were completely absent from the space and not once in her search did she have the opportunity to meet them or hear their voices first-hand.

That’s how Bleur was born, from the need of aspiring art buyers tiptoeing around the art world to find art that resonate with them and hear the stories behind the artwork. A platform that gives buyers space to explore and decide for themselves what type of art they like without feeling pressured to be knowledgeable. The assurance that by buying an artwork on Bleur they are not making the middleman even richer but instead they are contributing to an ecosystem that gives artists the support they need every step of the way.

Get in touch

If you are a business and you want to feature our artists on your office walls, we would love to work with you. If you would like to collaborate, become a patron or you just want to start a conversation, drop us an email at info@bleurart.com.

We’d love to hear from you!

If you are interested in finding out more about becoming a Bleur artist, visit the Bleur For Artists page.

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