Born in 2019 in South London, Bleur is the first independent visual art label handpicking the most promising talents. Championing emerging voices to challenge the status quo, Bleur takes a unique standpoint: create inclusive spaces of conversations to redefine art as a lived experience of the many and give artists a platform to drive change.

At the heart of Bleur is a unique innovative business model combining the traditional model of an emerging art gallery with a strong avant-garde advocacy voice becoming the first independent visual art label. From creative partnerships putting artists back on the high street to thought-provoking art campaigns tackling important societal issues, we hold space for artists to come together and art to become a force for change.


Buying art can be a daunting experience – from the limitless choice available to intimidating price tags. Bleur solo founder Aurelia Islimye experienced this first-hand while looking to make her first art purchase for her home. Feeling pressured to know what she was looking for when venturing into physical art galleries, she turned to online platforms but was overwhelmed by the number of options and the lack of human connection to the artists and artworks. That’s how Bleur was born, a camera in hand recording artists telling their stories.

As a female-led art gallery and label, we actively seek out underrepresented artists with high potential and support a diverse roster of emerging artists. By hand-picking the most promising undiscovered emerging artists on the scene, we allow art buyers to not only invest in original art early in an artist’s journey but also the talent behind the artwork.

Get in touch

To enquire about featuring one of our artists or if you are a brand and want to collaborate, drop us an email at info@bleurart.com.

If you would like to support our work and interested in becoming a patron or you just want to start a conversation, we’d love to hear from you!

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