Buying art can be a daunting experience – from the limitless choice available to intimidating price tags. Bleur solo founder Aurelia Islimye experienced this first-hand while looking to make her first art purchase for her home. Overwhelmed by the number of online platforms and feeling pressured to know what she was looking for when venturing into physical art galleries, she ended up buying a couple of cheap mass-produced prints online. Then she realised that the emerging artists she had been looking for were completely absent from the space and not once in her search did she have the opportunity to meet them or hear their voices first-hand.

That’s how Bleur was born, a camera in hand recording artists telling the stories behind the artwork. A gallery that gives buyers space to explore and decide for themselves what type of art they like without feeling pressured to be knowledgeable. The assurance that by buying an artwork from Bleur they are not making the middleman even richer but instead they are contributing to an ecosystem that gives artists the support they need every step of the way.