Black Friday is a global retail price-slashing exercise fuelled by big brands with little historical tradition. Here is why we won’t engage in Black Friday.

  1. As an indie art gallery, we make a conscious decision to charge a much smaller commission in an art world that typically charges 50% or more because we want our prices to be truly accessible. We choose to do so because we believe in art as a lived experience of the many and not an exclusive property of the few.
  2. At Bleur, we don’t engage in over-consumption. Instead we promote conscious art buying. Conscious art buying is choosing to actively contribute to an ecosystem that supports artists by buying from a small gallery rather than a large marketplace. Small galleries invest a lot of energy into nurturing their artists and go above and beyond to keep their buyers happy.
  3. We do not have surplus stock. An original piece of art is a one-of-a-kind and is not mass-produced.
  4. Art doesn’t become obsolete the way other commodities do. Most of the time, its value stays the same or appreciates over time as the artist becomes well-known.
  5. We put our artists first in everything we do. By charging a smaller commission, we make sure our artists get a fair deal so they can keep creating art that pushes boundaries.

We don’t engage in Black Friday because we make art accessible 365 days of the year.

Buy affordable original art for less than £150 and gift unique this year with our 2021 Gift Guide.